The Art Of Being Specific Encourages Focus
By Lawrence Roth, Sat Dec 10th

Being specific has often been difficult for me. I like to dreambig and incorporate everything all at once. That is why goingfrom a hobby to a career with Rothline Entertainment(http://www.rothline.com) was more difficult than it needed tobe. Rothline Entertainment debuted in August 2003 specificallyfocused on marketing computer and video games and PC software.

However, it took me a while to focus on the specifics.Fortunately, I had the help and advice of my parents, siblings,and spouse. I wanted Rothline Entertainment to start out big;offering video games, movies on DVD, card and board games, andanything remotely related to entertainment. My ideas wereoverwhelming and deciding where to start was difficult.

Like any new business with a limited budget I needed to startsmall, be specific, and be focused. I had to start brainstormingand writing down ideas. I had to focus on what I can do now notwhat I want to do later. Before I wrote everything down andbegan to be more specific, I felt stressed and nervous aboutstarting the Rothline e-commerce site. Once I was able to getthe specifics written down I began to feel more relaxed.

I know it has been said many times before but it does not hurtto say it again; “the art of being specific encourages focus.”This means that once you can specifically write down you goalsin manageable steps you can then be focused on following throughon those goals.

I start out each day writing down specifically what I need to dothat day. As long as keep doing that it makes my days lessstressful and I accomplish more. It has been difficult to startand keep that habit going but the benefits have been veryrewarding. I can tell when I have not been following my writtengoals for the day because I feel stressed and lost. I remindmyself to go back to my list and start focusing on accomplishingthe goals I have listed.

Being specific helps one to look at the small pieces of thepuzzle. Puzzles as you know can be overwhelming when you 1000pieces scattered about on a table. But by taking a look at onepiece and then a second piece, one can then being tospecifically identify where each puzzle piece goes.

Being specific is a discipline that most people can learn anduse. To start and run a business take a specific look at youadvertising plan, marketing plan, budget plan, etc. You don’thave to take a look at all of these elements at once and if youdo you will be overwhelmed. When you are overwhelmed you arestressed.

Rothline Entertainment located online at http://www.rothline.comis an e-commerce site focused on retailing computer and videogames and PC software.

About the author:Lawrence Roth is the Owner/Manager of Rothline Entertainment, ane-commerce site located at http://www.rothline.com.http://www.rothline.comhttp://stores.ebay.com/Rothline-Entertainment